![]() ![]() ![]() It’s the first book to focus on cognitive biases in business leadership and reveal how leaders can overcome these dangerous judgment errors effectively. Tsipursky’s best known for the national bestseller, Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters (Career Press, 2019). The bestselling author of several books, Dr. Tsipursky’s proprietary methodology combines pragmatic business experience with cutting-edge behavioral economics and cognitive neuroscience research. His expertise and passion are developing the most effective and profitable decision-making strategies to empower leaders to avoid business disasters, maximize their bottom lines, and help their careers flourish. Gleb Tsipursky is an internationally-renowned thought leader known as the Disaster Avoidance Expert, on a mission to protect leaders from dangerous judgment errors known as cognitive biases, which devastate bottom lines and bring down high-flying careers. ![]()
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